Fort Worth, Texas — Muckleroy & Falls today unveiled its refreshed brand identity and new website, marking a significant milestone in the company’s evolution. The update honors the legacy of founders Harold Muckleroy, Max Falls, and Zach Muckleroy while reflecting the clarity, accountability, and forward-focused mindset the firm brings to every project across Austin, Dallas, and Fort Worth.
The brand evolution is rooted in the company’s enduring promise: We push your vision forward. This reflects M&F’s belief that exceptional building begins with people, requires early alignment, and demands proactive problem solving. The refreshed brand and website make it easier for clients to understand how M&F works, what they can expect, and how the team ensures confidence throughout the life of a project.
Earlier this year, M&F expanded its leadership team with the addition of Matthew McDonald and Clint Moyes as Partners, strengthening the firm’s long-term foundation and deepening its capacity to support clients across its growing regional footprint.
“At M&F, our brand has always been rooted in purpose and people,” said Taylor Hale, President. “This evolution honors where we come from while clearly communicating the strength and accountability we bring to every project. We remain the same team our founders shaped, and we are more prepared than ever to support our clients as they navigate complex opportunities across the state.”
The new website offers streamlined access to project information and a clearer view of M&F’s approach to alignment, communication, and problem solving. It provides clients with a more intuitive experience and transparent insight into how the firm delivers work that stands the test of time.
“Our founders built a company defined by trust, humility, and relentless follow-through,” said Matthew McDonald, Partner. “As partners, we take that responsibility seriously. The refreshed brand reflects the integrity of our past and the vision for our future.”
“This launch shows clients exactly who we are,” added Clint Moyes, Partner. “We lead with questions, stay aligned from the start, and solve forward as challenges emerge. The clarity of our brand now matches the clarity we bring to our work.”
As development across Texas accelerates, clients deserve a partner who is thinking ahead, not just keeping up. M&F is raising the bar for what a construction experience should feel like, ensuring every project begins with alignment, moves forward with transparency, and finishes with confidence.
For more information, visit MuckleroyFalls.com.