Fort Worth, TX — Muckleroy & Falls (M&F), a Texas-based builder, announced that Joey Martin has joined the company’s leadership team. In this role, he will focus on advancing how technology supports day-to-day operations and the overall client experience.
Martin’s addition reflects a continued investment in both M&F’s team and its clients. Rather than changing direction, the goal is to build on what already works and make it more effective through better-connected systems and processes.
M&F has long prioritized understanding client goals, addressing challenges early, and keeping projects moving with clarity. Martin’s role supports that approach by helping teams stay aligned, improving access to information, and making coordination across projects more consistent from preconstruction through closeout.
“At M&F, we make a simple promise: we’re here to push your vision forward,” said Taylor Hale, President of M&F. “That means taking the time to understand what success really looks like, bringing the right people together, and staying accountable through every phase. Joey’s work will help us stay aligned internally and give clients a clearer view of what’s happening throughout their project.”
Martin brings experience across technology, product leadership at Zillow, and real estate investment and operations. He has worked with growing organizations to simplify complex workflows and build systems that support better decision-making.
At M&F, his focus will be on improving how people, data, and processes work together so projects run smoothly and clients stay informed.
For clients, that means:
- Better visibility into project status and key decisions
- Faster access to reliable information for planning and execution
- Earlier identification of potential issues
- Stronger coordination across teams throughout the project
A key part of this approach is maintaining a “high tech, high touch” mindset. Technology is used to support relationships and improve communication—not replace them. At M&F, it’s simply a practical way to help projects run more smoothly and keep everyone on the same page.
“Technology should make things easier for both our team and our clients,” said Martin. “It’s about connecting the moving parts so people have the clarity they need to move forward with confidence.”
As M&F continues to grow, this investment reinforces what has always set the company apart.
For more information, visit MuckleroyFalls.com.